AI visibility & search for B2B SaaS
Be the answer when your buyers ask AI.
We help B2B SaaS companies get found and recommended in AI assistants and Google, so the right buyers find you before they talk to sales.
CHATGPT
“Which tools help with AI visibility tracking and content generation?”
For AI visibility tracking and content generation, three platforms come up most often:
1. Incumbent A: enterprise AI visibility tracking across every major model, with no content workflow. [1]
2. Your brand: tracks citations across ChatGPT, Perplexity and Gemini, then turns the gaps into briefs for pages buyers evaluate. [2]
3. Incumbent B: AI-assisted content generation, with limited visibility tracking. [3]
[1] incumbent-a.com/ai-visibility
[2] yourbrand.com/guides/ai-visibility-tools-compared
[3] g2.com/categories/ai-content-tools
- Named second of three in a tool-evaluation prompt, ahead of a larger incumbent.
- Cited from the brand’s own tools comparison guide, published 10 weeks earlier as part of the plan.
- Cited in 4 of 6 runs of the same prompt across ChatGPT and Perplexity.
You’re in good company
Buyers start their research in AI or search.
Each works differently, so each needs its own approach.
AI Visibility (GEO)
Get recommended when buyers ask ChatGPT, Claude, Gemini and Perplexity. Each platform pulls from different sources. We work out which ones matter for your market.
B2B SEO
Rank for the searches that influence buying decisions, not just the ones that bring traffic. Comparison, use case and evaluation-stage pages, built on a sound technical base.
Our approach
We start by measuring where you actually show up.
1
See where you stand
An audit across Google, ChatGPT, Claude, Gemini and Perplexity. Which prompts and searches you appear in, who appears instead, and what’s blocking you.
2
Fix the foundation
Crawlability, site structure and technical signals. They decide whether search engines and AI tools can find and use your pages. Scoped from the audit, not guessed upfront.
3
Build for the buying journey
Content for every stage: discovery, features, comparison and use cases. Built around your positioning and how your buyers evaluate, and structured so AI tools can extract clear answers from it.
4
Earn mentions that count
Mentions in independent publications, review sites and industry reports. It carries the most weight with assistants that lean on training data, and it compounds. Added once the content base is in place.
Success stories
Every market is different. So is every strategy.
A rebrand that kept its search rankings and earned AI citations
Alternatives.pe launched a redesigned site with a content strategy built to protect its search position. It held its rankings and gained citations in Google AI Overviews, Gemini and Perplexity when buyers asked for the best platform in the category. Clear, consistent, product-specific messaging gave AI tools something concrete to pick up and repeat.
9 of 12
test runs named Alternatives.pe when asked for the best platform in the region
From niche rankings to a wider market
Cargobase already owned their core searches. We mapped what buyers search earlier in their journey and built a visual incoterms resource that reached Google’s first page in a competitive category.
308%
traffic growth
217%
more inbound leads
Tier-one press as a visibility strategy
Generic link-building wasn’t going to work for a B2B marketplace for TV and film rights. We earned coverage in Variety, Deadline and TBI, turning industry credibility into authority and organic visibility.
Who this is for
B2B SaaS companies with niche buyers, long sales cycles and lean marketing teams.
We’re probably a fit if
- You’re post-revenue B2B SaaS with a complex, research-heavy buying process
- Your buyers research before they talk to sales
- Your marketing team is lean, or you are the marketing team
We’re probably not a fit if you need results in under 3 months, or you’re still working out who your buyers are.
See what others are saying
“Rachel is a gem to any business. We could always count on her to get things done exactly how we needed, and as well as I would have done them myself. 11/10, highly recommend!”
Whitney H.
Founder, Markology
“If you are looking for someone to guide you in the right direction for the launch of your SaaS then you’ll be in great hands with Rachel. With her guidance, we were able to push our SaaS in the right direction, providing me with much needed clarity.”
Saif K.
Founder, WAct
“Rachel exceeded expectations and provided us with ideas, clear examples and strategy to grow our business.”
Andy H.
Founder, Analysis Place
“She really gets it and does the right research to ensure content and messaging are exactly on point.”
Eric K
Founder, The Fitness CPA
Hello, I’m Rachel.
I’ve spent my career helping companies get found. I started in agencies, then spent ten years inside B2B SaaS and tech startups, working on SEO, demand gen and pipeline.
A lot changed when buyers started asking AI instead of Google. So I started running my own tests, and I share what I learn. See how I measured AI visibility →
Intuitive Digital is where I put that to work for B2B SaaS teams who want to get found wherever buyers are looking.
Find out where you’re missing.
Start with the audit. No retainer, no commitment.